Wine & Terroir

EOAT at the London International Wine Fair

2008-05-17T04:26:00.000-07:00

We will be presenting our wines at the London International Wine Fair with one of our winemakers THIERRY CONDEMINE, from Château de Juliénas . Come meet the people behind "The Elephant" at Booth #G 54, Wine 4 Trade

Our wines have just been reviewed in the Food & Drink news page of the May issue of FRANCE Magazine - Britain and North America's best-selling magazine about France.

If you would like more information, please contact me.
I look forward to seeing you in London!

Philippe Maffini
Brand Manager
Elephant on a Tightrope: French Wines for Today
http://www.elephantonatightrope.com

EOAT at Vinisud 2008

2008-02-25T07:47:00.000-08:00

Beatrice Lasserre, our winemaker from Languedoc and myself at Vinisud last week.

Thanks to all of you that visited our booth at Vinisud 2008. If you missed us at Montpellier, we will be presenting our wines from the Beaujolais region with our winemakers at the Rendez-vous Beaujolais on April 21st and 22nd. For more information visit: www.rendez-vous-beaujolais.com or email us at info@elephantonatightrope.com. We hope to see you there!

Elephant on a Tightrope at Vinisud 2008

2008-01-22T06:48:00.000-08:00

Elephant on a Tightrope is a brand of French wine that offers consumers an attractively priced estate-grown and bottled wine with an unforgettable and stylish branding. Bottled in 750 ml format, the label features an elephant savouring a glass of wine on a tightrope, which represents the importance of « balance » in wine. This theme is echoed in POS materials and website (http://www.elephantonatightrope.com) with the icon and the tag lines “The Friendly French Wine” and “French Wines for Today”.

Elephant on a Tightrope wines from Languedoc will be present at Vinisud 2008, 8th International Mediterranean wine and spirits trade show in Montpellier on February 18, 19 and 20, 2008.

Come meet the people behind "The Elephant"
and our winemaker from Preignes-le-Neuf
at Booth #1 A 48 in Hall 1

Download floor plan
http://www.elephantonatightrope.com/vinisud.html
(http://www.vinisud.com/?langue=en)

For more information, please contact us by email: info@elephantonatightrope.com

EOAT Now Sold in France!

2007-04-11T02:03:00.000-07:00

Elephant on the Tightrope, has managed to find its way to the shelves in France. Originally developed for the US market, it seems that there is room for wine sold under a critter label in France.

Two popular Elephant on a Tightrope wines from the Languedoc region ; a Cabernet Sauvignon and a Chardonnay, will be making a first appearance in Provence, at SUDIS Vins d’ici Vins d’ailleurs, a caviste specialising in wines from around the world, located in the Var on the French Riviera.

Catering to the international clientele of the French Riviera, SUDIS will be featuring Elephant on a Tightrope wines in their in-store tastings throughout the busy summer months. The wines will also be available on-line at http://www.sudis.fr

Contact:
SUDIS Vins d'Ici Vins d'Ailleurs
Z.I de la Barrière
83440 MONTAUROUX
Tél : + 33 (0)4 94 85 71 53
Fax : + 33 (0)4 94 85 78 82

Elephant on a Tightrope French Wines

2007-02-15T01:20:00.000-08:00

For those of you who might be interested in trying these French wines that David has mentioned, here is a picture and a link to their website: elephantonatightrope.com

A Good Wine Begins in the Vineyard

2007-02-13T02:39:00.000-08:00

Just about any French winemaker will tell you that a good wine begins in the vineyard. A wine is a natural, agricultural product that should be treated with care from start to finish in a natural, healthy environment.

The entire vine environment; the climate, location, and soil also determines the character of the wine. This is the concept of "terroir". The climate takes into account the wind, length of day, amount of sun, temperature variations, and moisture. The location refers to the land's slope, its relief and orientation to the sun. Soil aspects include the depth of soil, its layers, the type and depth of the layers, its water holding capacity, temperature, and chemical composition.

The concept of terroir means that due to the vine's environment, wines from a specific terroir are unique and incapable of being reproduced outside that area, even if the grape variety and winemaking techniques are the same.

In contrast, many wines today are being mass produced in an industrial environment, driven by profit. To obtain a higher yield of grapes, these industrial vineyards work the land with heavy equipment, sterilize the soil, spray for pests and deplete the groundwater. The yield is much higher, but often the grape quality is lower. Few people are aware that many of these industrial wines also contain chemical additives, added during the vinification and aging stages to manipulate the wine's aroma and flavor.

The result is a wine that can be sold to the consumer at a lower price than the wine produced by the winemaket that has allowed his vines to develop in a natural environment with continous nurturing, and minimum intervention. It can fool your tastebuds and taste not too bad, but would you rather have a wine crafted by someone who nutures his land, or one that has been made using artificial flavors?